In a world of unlimited possibilities the ability to identify and focus on the critical path is the difference between failure and success


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International Markets

Opening International Markets

A Primer for Medical Device Companies

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Opening international markets to a new medical device is a challenge for large established global companies.  It is even more of a challenge for small start-ups.  However, international markets offer a tremendous opportunity for business growth.

Success in expanding overseas depends on clear realistic expectations, and a firm understanding that  of how it is necessary to modify products and approach to access the target market.

FocusOn Strategies can help:

·       Identify and qualify the right market 

·       Customize product, promotional materials and approach for the target market

·       Help build sales, distribution  and support infrastructure

·       Determine pricing and contract structure  






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